Blog SEO is the process of using technical and on-page SEO techniques to increase your blog’s visibility in organic search. When using blog SEO, you have two primary goals:
To make sure search engines can find and understand your blog posts so that they can deliver them to relevant searchers
To make sure you’re writing relevant blog content that aligns with your audience’s needs and interests
The techniques used to do this are not altogether different from those you’d use to optimize the content on other parts of your site. As such, if you’re already an SEO practitioner, these strategies may be familiar to you.
The chief difference is that when you’re working on a blog, you’re explicitly using SEO to support an ongoing long-form content strategy. That means developing in-depth, informative, and relevant content that aligns with your audience’s needs and search intent and using the SEO tactics you may already know to help that content succeed.