The Complete Guide to Technical SEO

A well-thought-out and considered content strategy is crucial if you want some big wins with your SEO strategy. Content is also something you can do without a load of technical knowledge and special apps or software. All you need is an idea of what makes good SEO content. Writing content is good, writing SEO copy is better.

What is SEO content?
SEO content is content that has the intended purpose of helping your web pages rank in search engines for user queries. It’s a key part of how SEO works. Content is one of the 3 pillars of SEO and includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword research and strategy, having an optimised site structure and page structure and copywriting.

SEO content is arguably the only content you should have on your website. Every piece of content online should have a purpose, from blog articles answering sought after questions, images with alt tags to show off your products and services; product pages with copy at the top of the page to both explain to the user what the products are all about, but also to help the search engines index and recognise what is on that page.

This article is going to present to you the full range of SEO content, what it is, the different kinds of content included in this category and why SEO content is important to the success of your website. We’ll also go through how to get started with putting SEO content on your webpages.

Why is content important for SEO?
SEO content is important for several reasons:

Context- The more content you have for the crawl bots, they can get a better idea of what your website is about.
Visibility- This means more chances for your website to be delivered in a SERP.
Immediacy- You can begin to target new keywords quickly and easily with fresh new content.
Activity- new content updated regularly shows Google that your website is active, so they could prefer returning search results from your website as opposed to one which hasn’t been updated in months.
Building Brand Awareness– If your brand is higher up the rankings on a SERP, the impression by users is that you can be trusted, and Google thinks your website can give them the best answer.
Social Sharing– With good content drawing organic search users, if you have social share buttons, users can easily share with their social networks. This can bring more people back to your website, increasing the good metrics.
Increase Domain Authority- If all of the above helps bring more people to your domain, the increased traffic tells Google that the content you provide must be good. This can raise your domain authority and hence your ranking with Google.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top