The Complete Guide to SEO Content

A well-thought-out and considered content strategy is crucial if you want some big wins with your SEO strategy. Content is also something you can do without a load of technical knowledge and special apps or software. All you need is an idea of what makes good SEO content. Writing content is good, writing SEO copy is better.

What is SEO content?
SEO content is content that has the intended purpose of helping your web pages rank in search engines for user queries. It’s a key part of how SEO works. Content is one of the 3 pillars of SEO and includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword research and strategy, having an optimised site structure and page structure and copywriting.

SEO content is arguably the only content you should have on your website. Every piece of content online should have a purpose, from blog articles answering sought after questions, images with alt tags to show off your products and services; product pages with copy at the top of the page to both explain to the user what the products are all about, but also to help the search engines index and recognise what is on that page.

This article is going to present to you the full range of SEO content, what it is, the different kinds of content included in this category and why SEO content is important to the success of your website. We’ll also go through how to get started with putting SEO content on your webpages.

Why is content important for SEO?
SEO content is important for several reasons:

Context- The more content you have for the crawl bots, they can get a better idea of what your website is about.
Visibility- This means more chances for your website to be delivered in a SERP.
Immediacy- You can begin to target new keywords quickly and easily with fresh new content.
Activity- new content updated regularly shows Google that your website is active, so they could prefer returning search results from your website as opposed to one which hasn’t been updated in months.
Building Brand Awareness– If your brand is higher up the rankings on a SERP, the impression by users is that you can be trusted, and Google thinks your website can give them the best answer.
Social Sharing– With good content drawing organic search users, if you have social share buttons, users can easily share with their social networks. This can bring more people back to your website, increasing the good metrics.
Increase Domain Authority- If all of the above helps bring more people to your domain, the increased traffic tells Google that the content you provide must be good. This can raise your domain authority and hence your ranking with Google.
The different types of SEO content
SEO content feels like an all-encompassing phrase. There are many different kinds of SEO content you can produce, which serve a different range of SEO purposes.

Blog Posts
Blog posts are the SEO workhorse of content and are what most people think of when content is mentioned.

A blog can be packed with SEO keywords, internal links, embedded videos and more aspects of good SEO. They can tell the story of your products and services, how they help other people and how they can help you.

Blog posts can also be used in multiple ways and are great value for money.

Product Pages
Products drive cash flow. They service transactional search intent. Strong SEO content on product pages increase the chances of your products being found, and increases the chances of someone adding your products to their shopping carts.

SEO content for product pages can include above the fold copy, with keywords associated with the products. It can include Product descriptions with FEATURES and BENEFITS listed for clients to be enticed.

Properly optimised, product pages will be indexed by Google and served up for transactional search intent. Clear SEO content makes this process easier.

Service Pages
Similar to product pages, instead you are creating content for services offered.

Have the FEATURES and BENEFITS written for the user to understand. Have the page optimised for the crawl bots to index and understand as well.

Category Pages
Product and Service Pages sit underneath a Category Page. For example, the category page could be all about sports shoes, with subsequent product pages for basketball shoes, football boots, tennis shoes and so on.

Think about the search intent. Some people may search for tennis shoes, while some will just search for sporting shoes. Linking to your products from the category page is a powerful SEO strategy. The craw bots can follow the logic from Category to Product, and as such help rank you for your products.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top